I’m learning to create segments for my sites in my Google Analytic account.
Click on Advanced Segments on the left menu, after that click on the text on the middle of the page “No custom segments created for this profile; click here to create one. ”
Now choose for which parameters do you want to check your site.
It could be different visitors parameters like Visitor Types, Language, Country or any of Custom variables
It could be traffic source parameters, content parameters etc.
Click on Add “or” statement and drug chosen parameter to the rectangle on the middle.
For example you drugged Country/Territory parameter , now you could select condition from select box like Matches exactly, Doesn’t match exactly, matches regular expression etc and finally select value from select box. For country it will get list of the countries from where you have visitors to your site.
You should add separately new element for each country with “or” connection between all elements.
Now give the name to your segment and text it before creating.
If you got results for each element that’s mean your segment is ok and now you can click on “Create Segment” button.