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Category Archives: Search Engines

Search Engine Solution

The fact is modern industries are moving to the digital world and for all those websites owners who want top ranking guaranteed there is no other online marketing strategy to increase sales leads and quality website traffic but Engine Optimization (SEO). What does low ranking means? It means no traffic, no traffic means no customers, and no customers mean no profits of course.

Looking for information through the Net you can find great number of comprehensive articles, news and software reviews on search engine optimization, analysis system and tools. Reading, learning, practicing and experimenting you try to improve rankings and visibility for your site main keywords.

But after all could you guarantee that finally your site will be at the top of the major search engines, especially if you are beginner on this way? I guess the best solution is to use one of those high professional search engine optimization UK companies offering help in solving certain optimization problems that no doubt will save your time and guarantee successful result. This is a way of comprehensive and quick evaluation of your website.

SEO: Redirect Error Causing Traffic Issues

Google has been a supporter of using a redirect for anyone who needs to change their site location or at least a page location. Google has been known as the expert on redirects. Unfortunately, in a recent discovery it has been determined they have cost numerous users traffic for their sites in one particular area.
Google Blogger has been costing sites their traffic. Google Blogger is like Word Press, a blogging tool to create domains and blogs for your site. It was discovered that the site had a redirect bug which cost numerous sites traffic when creating a new domain. It was redirecting the users to the old blog hosted on Google Blogger Subdomain.
Even Google was experiencing issues with this problem. The bug did begin on the Blogger system, and it will show different results depending on the browser you are using. For example with Safari 4 or Firefox 3 users were seeing a notice about being redirected. This redirect was saying that the blog has not been checked for spam, viruses, or other malware thus giving the user the option of going forward or not.
Anytime a person sees this when heading to a blog or a site they are not going to want to proceed. It is not possible to really calculate how much traffic has been lost, but it is astounding to think about it. Internet Explorer 7 users didn’t even get the warning. They would just see an error page that the browser couldn’t display the page. Google is coming under fire for such a mix up, and they are seeking a way to fix it. For now though the problem still exists. For search engine optimisation purposes it is imperative that you always check your blogs each week by going in how the user would to find you just to make sure you are working and not losing traffic.

How to avoid duplicate content for index.html and / (slash)

As you maybe know Google can punish your site for duplicate content
Usually you can get your site as
http://www.yoursite.com/ and http://www.yoursite.com/index.html
It’s maybe also index.php or index.asp or default.aps, etc.
To avoid this, you can act permanent redirect 301 by using the following ModRewrite rules in your .htaccess file:

RewriteEngine on RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.html HTTP/ RewriteRule ^index.html$ http://www.domain.com/ [R=301,L]

The file should be located in your website main folder (web root).

The code will tell to the search engine both that all requests to index.html should be redirected to the “/” (slash only).

New Tools from Yahoo!

Yahoo! recently launched a tool allowing to compress and optimize the size of any image, on the fly, without losing quality.

Smushit.com is a service that goes beyond the limitations of Photoshop, Fireworks & Co. It uses image format specific non-lossy image optimization tools to squeeze the last bytes out of your images – without changing their look or visual quality. You’ll get a report of how many bytes you can save by optimizing your images and all the changed images as a single zip for download.

Smush it comes in different flavours:

You can upload a bunch of pictures in your browser
You can provide us with a list of image urls or
You can get a Firefox Extension to optimize the images found on any web page
Saving bytes has never been so easy – you point us in the right direction, and we’ll do the rest for you. A ZIP archive with optimized images will be generated for you.