Meeting your web marketing goals in terms of high popular search engine rankings is only part of the battle (sorry!), subsequently the most important task of http://www.seoconsult.co.uk (your favourite SEO agency!) is to maintain the buzz around your brand using all the tried and tested tools in our SEO marketing arsenal!

There’s a lot to be said for obviously tooting your own horn via SEO blogs, communities and a top quality home website, but third party opinions and influencers will always push the buck a little further. Article websites like suite101.com, ezinearticles.com and articlesbase.com play great hosts to search engine optimised article submissions.

Deliberate articles produced by us with a view relating to any relevant aspect of your business, market or product are always optimised for high levels of search engine visibility, represent ethical web marketing (thanks to their informative and useful nature), are comprised of unique content, and can present views and information to the user perhaps not pertinent to your main website.

Identifying a new spin on your product or service is one of the things our brilliant team do best. Take, for example, a company that builds eco-friendly homes and extensions – why just write about how healthy for the environment companies like theirs are? Off the tops of their head our team could write about in-house eco tips, how to organise a home office, the future of sustainable housing, creating a nature-friendly garden in the city, making your home and garden safer/more educational for children, the best seasonal plants to add year-round colour to any garden, the most efficient use of space in a small/large garden…you see the potential?

Users want new information; they want advice, guidance and ideas! Custom SEO articles associated with or sponsored by your company ethically drive traffic, increase rankings and therefore tasty revenue!

A significant proportion of all search queries are misspelled. For that you can blame falling literacy standards, younger internet users doing the searches, or the fact that many people are looking for information on something they don’t know much about, or almost anything else you like, but the fact remains that a great deal of organic traffic arrives at its destination through a keyword that isn’t spelled quite right.

Keywords are extremely important in the search engine optimisation world, as any good provider will tell you, and they’ll also unanimously agree that targeted content is the best way of developing rankings for a particular keyword. It’s here we run into problems with using spelling errors as keywords. All text content should be written for real readers, even if its most important job is to attract good search rankings rather than traffic. Using spelling errors in site content will almost certainly compromise the opinion of anyone reading that text.

Optimisation can be thought of as a kind of internet reputation management, and no campaign that compromises that reputation will succeed. Nobody is going to trust a search engine optimisation company who can’t spell, so we try to keep to correct and canonical spellings on http://www.searchengineoptimisation.com.

Whilst it is sometimes possible to use misspelled keywords to good effect, it’s an activity that should be undertaken with a good measure of tact and subtlety. Unless there is a very compelling reason otherwise, you should always check the spelling and also the grammar of all site content before it goes up. Mistakes will always crop up now and again, but if you see them, fix them!